Yes! Generation Z will make it in the Hospitality industry.
Updated: Mar 26
As part of Generation Z I will make the readers and the numerous critics understand why
our generation is the future, and how it might end up being the game changer in the
After reading many articles about our generation and getting opinions from elders I could
say that the general opinion is not very positive. We have been criticised for spending way
too much time on technology and being self locked into our own virtual world. Some
specialists would argue that Generation Z is greatly incapable or uninterested to work for
this industry. Some of those reasons of being incapable is coming from the fact that we
may be insecure while dealing with clients because we spend more time on technology
and innovation than having human interaction. Some study says that we also prefer
having virtual communication than personal one and this fact goes against what many
specialists believe is the most important factor in the hospitality industry-customer service.
Another article says that our generation is not very interested in the industry because of
the heavy working hours, the low wages and the fact that we get to deal a lot with clients.
Yes, and statistics show that there is outflow in hospitality industry and that in some
countries there will be lack of people to work in hotels.
But not so fast. Our generation is just getting started to be part of the work force. Most of
the people born between 1996-2009 are still either at school or some of them finishing
their Bachelor Degree. We, as people especially from Hotel Institute Montreux are very
passionate and emotional in what we are doing, very highly technological and we have
different ways that we deal with life. For instance most of us are ambitious in starting our
own business. We want to innovate. However we are still beginning entering the hotel
industry and there are very few people who are managers in a hotel that are coming from
our generation. With this said one of my major point is that once we have more people
from our generation in managerial positions, the world will see how well we will be fitting in
hotels. For now is fair to say that recruiters and managers are coming mostly from
previous generations. By looking at the problems with the outflow of Generation Z in some
countries, some changes could be made.
Our generation understands each other and we know what we want. In terms of
technology and innovation, great changes could be made to tackle these problem. Few
suggestions could be applied to increate the amount of Generation Z in the hospitality,
and one of them is engage workers more to the latest trends in technology. For instance
ordering food could be made digital, in this way speeding up the process of serving the
food and the amount of working time. It will also deal with the problem when for example a
hotel is understaffed. With the help of technology less people could deal with the
restaurant. We will not need many people to be in reception either as we could introduce
self check-in and have few people around for assistance only. With these changes a lot of
energy will be cut from the workers side and they will be more engaged into taking care
that the system is working well. Thus eliminating great physical activity and overworking.
From customers perspective we will alway have people that will be assisting the
customers, however dealing with checking them in or taking orders could be something
which will stay in the past.
Generation Z is extremely friendly and liked to be listened. As part of this generation the
suggestions mentioned above is to make people understand that thanks to technology
and innovation we could deal with all kinds of problems. Even if there are not many
people that are willing to work in hotels we could make drastic changes so that less people
are engaged in the industry. However I believe with having technology more and more
involved, we will see a inflow of Generation Z in the hospitality industry and thus changing
the way people have dealt with clients before to a whole new level. We are the fresh
beginning of the industry and critics and older generation must start acknowledge our
Author: Mr. Simeon Valtchanov, Hospitality Bachelor Student at Hotel Institute Montreux, from Bulgaria.