During their studies at Hotel Institute Montreux, our Bachelor, Master and MBA students collaborate with brands on real and current issues that companies encounter.
This win-win collaboration enable Gen Z to acquire knowledge about indutries, to develop their analytical and critical thinking skills. For companies, it's a refreshing, creative and innovative way to get valuable inputs from the next generation of customers and employees.
Collaboration with Gen Z
Some examples of Gen Z collaboration with companies. For some obvious reasons of confidentiality, not all collaborations are displayed below.
LA MER Cosmetics
Luxury and innovative skincare brand, that belongs to Estée Lauder Group.
Gen Z represent the next generation of luxury consumers. In collaboration with LA MER, students identified new target markets, analysed customer journey, suggested new communication tools and recommended new in-shop experiences to leverage loyalty and advocacy.
MONTREUX COMEDY FESTIVAL
Largest comedy (French speaking) festival in the world.
Is humour international? In collaboration with Montreux Comedy Festival, students discovered that humour is a serious business. They implemented a social media strategy to attract more English speakers to the Montreux Comedy Festival International Gala.
This medieval castle is one of the most touristic places in Switzerland.
In collaboration with Chateau Chillon, students interviewed Swiss residents to design new offers to the local community, to suggest new communication tools and messages dedicated to younger visitors.
Swiss Management Properties
In collaboration with Guest Lee, students discovered how disruption can be applied to any type of industries. Being local is also sometimes more profitable than being international.
Innovative and eco-friendly premium perfumes
Gen Z are very sensitive to Corporate Responsibility. In collaboration with VALEUR ABSOLUE, students explored how to expand a young eco-friendly brand on new markets and to identify new business opportunities.
In 2019, four cohorts of HIM students visit Tag Heuer worldwide headquarters in order to better understand the brand and its products. Then, Tag Heuer marketing team embark students in a business challenge. They have 9 weeks to analyse a real business situation and to give concrete recommendations to the team.